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Hi-media will attend the E-Commerce fair (Paris, September, 21-22-23)

Hi-media is sponsoring the next E-Commerce fair in Paris on September 21st, 22nd and 23rd, Porte de Versailles, Pavillon 7.3 (we are on Stand number E32). Cyril Zimmermann, Hi-media founder and CEO,...

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Hi-media will be attending the ad:tech exhibition (London, September 21-22)

Hi-media is sponsoring the ad:tech seminar in London, which is a major event for advertisers, media owners and agencies interested in new media and its effect on advertising and marketing. The...

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Mobile: The Best Channel for Providing Response to Advertising, finds MMA study

According to a recent research which was carried out in the U.K., France and Germany by Lightspeed Research for the MMA (Mobile Marketing Association), marketers must include a mobile response channel...

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43% of Marketers Use Mobile Marketing Tactics

Unica’s annual survey of marketers titled “The State of Marketing 2011” reveals that mobile marketing adoption continues to grow. Over 40% of European and American marketers surveyed already conduct...

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US: This Year, Mobile Ads Will Overtake Social Ads and Email Marketing

According to a new report from Forrester Research titled “US Interactive Marketing Forecast, 2011 To 2016”, spending on mobile display advertising and search will overtake email and social this year to...

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The Gap Between Users and Publishers in Mobile Adoption

According to eMarketer estimates, more than 40% of global mobile users go online using their phones each month. However publishers seem slow to make their content available in mobile-optimized formats....

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